Orange Chowk started with a simple frustration, creatives in India weren't being seen for what they truly do.
And over time, something shifted. They stopped seeing it themselves.
Creatives shaped culture once.
They still do. They just stopped believing it.
The ability to make people think, feel, build, remember... it's still theirs. It always was.
We're just here to help them see it again. The proof exists. We just keep bringing it to the creatives.
What pulled us to Studio Bigfat is its relationship with culture.
Not culture as a trend to borrow from. Culture as something to observe, understand, interpret, and contribute back to.
And that matters, especially now. Because creatives are surrounded by an endless stream of references. Everyone sees the same things, follows the same conversations, and reacts to the same moments.
What Aniruddh reminds us is that a point of view is built differently. Through observation. Through curiosity. Through spending enough time with culture to understand not just what is happening, but why it matters.
The result is work that feels connected to its moment without being dependent on it. Work that participates in culture rather than simply responding to it.
And that's why this conversation matters. Because creatives need to hear from people who have built a practice around interpretation. People who understand that the strongest creative voices are often the ones paying the closest attention.
And that's why this feels like the kind of conversation that belongs with Aniruddh Mehta, at Studio Bigfat.
- orange chowk.
We built this because creatives need a room like this.If Studio Bigfat believes that too, let's figure out what doing this together looks like.
We want that to be with Aniruddh Mehta, at Studio Bigfat, with a curated room of creatives and designers from the community.
The question on the table: How do you develop a point of view on culture instead of simply reacting to it? No stage. No script. Just the room.